“Before working with Alex I couldn't find a videographer who understood not only what I wanted to capture, but its purpose. Video has been THE biggest driver of growth for OFB in 2017. ”Sukh Sidhu
Online Fitness Business
Say hello to video with real purpose.
Most videographers will happily create a beautiful promo film for you, even if it’s got zero substance and offers nothing in the way of tangible value to your viewers.
But not this one.
High quality visuals are important, but what most producers won’t tell you is that on their own, they’re usually not enough. Your video content also needs to be:
After all, what your customer sees is what they think they’re gonna get.
And if you want your business to be considered premium, exclusive and nothing short of top-tier, you need to do much better than just pretty pictures.
In order to build up a tribe of loyal fans, followers and customers, you need to gain their trust.
That only happens by marketing to them consistently with quality content over time.
So no, I won’t jump at the chance to make you a pretty, self-indulgent 30-second promo.
But what I will offer you is something far more valuable.
Or read on if you’re still not convinced…
Instead of creating pretty-but-pointless promos for the sake it, I help my clients – the many and varied people you see in the videos on this page – systemise and optimise proper video strategies from start to finish.
Your videos won’t just be focussed around the features of your product or service. They’ll be based on your:
- Audience – their needs, wants, and problems
- Expertise – how exactly you can help your ideal customer
- Personality – what you stand for, your passions, the why behind your business
- Positioning – to establish you as one of the top-level names in your field
The idea is unashamedly simple: to gain the trust of your audience by being yourself on camera, and offering stuff of value to your audience so that they become loyal fans and followers. Hardly rocket science…
But how many videos have you seen where a shiny-suited salesperson bereft of any personality simply preaches about how awesome his business is, reeling off a list of why you – the viewer – should part with your money and buy their stuff?
And how many times have those uncreative, overly-salesy, grotesque and cheesey films made you want to go ahead and buy the product or service in question?
If it’s more than once, you can go ahead and close this page.
Seriously – you won’t like what I’m offering.
I turn down any and all requests to make these kinds of archaic, clinical videos. Most of the time, to be fair, they’re from people who just don’t know any better.
But in this day and age, ain’t nobody got time for rubbish in the busy, saturated and noisy world that is The Internet.
To stand out, you need content that is a cut above the norm.
There’s nothing I love more than seeing my clients getting the attention, engagement and appreciation they deserve as a result of having premium video content at the wheel of their marketing machine.
And in turn, it’s incredibly satisfying to see them reaping the rewards of such success – more fans, more sales, and a business that they love to be a part of.
That’s what Artifact Media’s all about.
Check out the video below to see some of those clever people putting proper video to good use.
Planning a live event?
I’ve got something just for you.
The people and businesses you see in the video above are reaping the benefits of consistent, effective, high-quality video content.
It’s my job to plan, create and deliver video with purpose; films that are going to perform a specific function in your marketing strategy.
I work both independently and with other filmmakers, and have had the pleasure of filming everything from dog trainers, to downhill mountain bikers, to restaurant owners, to Gary Vaynerchuk.
If you know exactly what kind of video your business would benefit from, great… but don’t worry if you don’t.
Because I’ve had plenty of experience with both large companies and small businesses, creating a huge range of video content since 2013, I’m here to advise you on your options.
You may need a single film, a video series, or a combination of both. In any case, my job is simply to see you win with video.
The best place to start is by downloading this 5-step Cheat Sheet I made, so you can answer some basic but important questions on how you can use video to grow your business.
“Alex and his team of pros gave us a great service - clients can see how we look and sound before hiring us and we had a great time filming. Bookings have tripled!”Gareth Elwell
Freelance Camera Op & Camera Assistant
Me and my kit are also available to hire for freelance camera and sound work.
I’ve worked on TV ads, live performances, award ceremonies and short films like A Six And Two Threes, which screened at 17 festivals around the world and won 4 awards.
I’m based in the north-east of England but will gladly travel.
For kit list and rates…
How much does it cost?
The cost of video production can vary between projects and will depend on the time, equipment and crew needed. I can give you an estimate with just a brief outline of your ideas – drop my assistant an email.
However, the better way to go is to book a Video Marketing Consultation – over the course of an hour we’ll take a more detailed look into your marketing, you can ask me anything you like about video, and you’re guaranteed to leave with tangible action plan. So even if we decide that video production isn’t appropriate for you right now, you can start creating content straight away.
Every single person who’s had a Consultation has given it nothing but praise.
How long does it take?
It depends on the scope of your project, but most final videos are delivered to you within 4 weeks of filming.
Is it safe and legal?
Of course! Artifact Media is fully insured, which includes Public Liability up to £2million.
Everything recorded for your production is backed-up for at least one year following completion of your project, so you’ve got access to subsequent copies, re-edits or repurposed content whenever you need it.
What equipment do you have?
I’ve amassed well over £10,000 worth of filmmaking gear, and often hire in additional cameras, lighting and sound kit too – it all depends on what’s required.
Rest assured that your films will look and sound ace.
Is it worth the investment?
That’s for you to decide, but all my clients agree that video just ‘works’.
They run all kinds of businesses and market to all manner of audiences, but the common theme between them is that most don’t just stop at one video project – they book time and time again because the content we create is so well-received by their respective target markets.
A Bit Overwhelmed?
If you’re not sure whether this whole video thing is right for you or your business, don’t worry.
I made a Cheat Sheet which will help get your head around using video for your business – big or small.
You can download it for free right now, and you’ll also receive more tips, techniques and insights from me through the week, straight to your inbox.