08 Feb 19

Case Study: Station Taxis – Cabpool Karaoke

This was certainly something different! Sunderland’s largest taxi firm asked Artifact Media to help create a series of videos inspired by James Corden’s infamous Carpool Karaoke segment. The films would be prime material for social media publishing – light-hearted, hugely entertaining and promising high levels of audience engagement. Each featured one of the firm’s charismatic […]
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14 Jan 19

Mindful Marketing (yes, it’s a “thing”)

There was a time – not too long ago – when, if anything along the lines of “mindfulness”, “meditation” or “spirituality” was mentioned, I’d start to feel a bit sick. Atheist and proud, I would denounce any and all ideas that even remotely spoke of a higher state of being. “There is only this life,” […]
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14 Dec 18

How To Use Metrics For More Effective Video Marketing

Numbers. Before your eyes glaze over, let me assure you that I don’t particularly like them either. Maths was never my strong point in school. I scraped a C by the end of Year 11, but as soon as the option was given I ditched the subject in favour of more “creative” pursuits. However, you […]
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03 Dec 18

5 Marketing Lessons from Jordan Peterson

Dr Jordan Peterson. Canadian Professor of Psychology and Clinical Psychologist. Voice actor for Kermit the Frog. Very intellectual and a top notch, nice guy (That last one’s an opinion – and the Kermit thing isn’t true either). But how did I come to this opinion? It started with his book, but the story certainly doesn’t […]
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03 May 18

Top Five Marketing Essentials for Covers Bands

Guest Post by Del Cotton – MD of Hireaband Ltd. Estimates vary, but it’s thought that there are more than 10,000 UK covers bands looking for bookings at any one time. That’s a lot of competition for a finite number of gigs. At a time when many bands are wondering where all the gigs have […]
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05 Mar 18

Behind The Camera – Luke Harrison

The Brief In his own words, Luke Harrison “helps de-motivated people in vicious cycles discover self confidence to achieve the life they desire”. In the quest to do so, he’s authored How To Stop Overthinking and runs Total Fitness Tribe in South Shields. But the question “what do you do?” is one that many business […]
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28 Feb 18

Facebook Watch Is Coming – Here’s What You Need To Know

As well as the impending “time well spent” algorithm changes, soon the world’s biggest social network will completely change the way it dishes out video content.   In Mark Zuckerberg’s words: “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social […]
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09 Feb 18

The 5 Basics Of Good Video

You might think videography and filmmaking is complicated… and you’d be right, sort of. In reality though, any good video – be it a full-scale production or a simple self-shot update to a social network – rests on the foundations of a select few tried-and-tested principles. In this video, Alex runs through the 5 basic ingredients to […]
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